Interestingly Abhinav Bindra, Saina Naiwal, Mangal Singh Champia are all supported in part by Lakshmi Mittal's trust. So while India goes into an overdrive over the gold medalist, it is important to note that many of those doing well for India have had some much needed additional support. Tata does many things as well (like the academies for archery, the tata-padukone academy etc.)
But where are you, the Ambanis?
where are you Mallya?
where are you DLF?
where are you Sahara?
All of you who played an active role in cricket and IPL, which is very lucrative for you. But why do you not consider supporting other sports? It might just make a difference.
Preeti asks the same question in a comment on a earlier post.