Wednesday, June 18, 2008

Overdose on MSD (dhoni)

I am scared about the kind of search terms that the above title is going to lead to (so have carefully added dhoni to the title)! Seeing her post on too much of Dhoni in advertising has me thinking as well. As per his recent ads

We can
apply Brylcreem for hair
wear Peter England formals or Big Bazaar Fashion
sport a Sonata watch
wear Reebok shoes
drink Pepsi and Boost
eat Lays chips and Milk shakti biscuits
use Aircel and Reliance for communication
read Dainik Bhaskar
beat the heat under the Orient fan (older ads - not sure if relevant now)
ride the Tvs motors vehicles or is it Hero Honda...
(older ads - not sure if relevant now)
watch the above ads on Videocon
build your house with India Cements (just because of CSK)

What products is he missing?
Soap
Bank
Insurance
...?

Companies listen up - it is way, way too much.

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